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As he heads for his apartment, we are told that on each landing is a poster of a large face of a man about forty five years old with a black mustache and strong, handsome feature. The appearance of this face, simply referred to as Big Brother, is described
to impart the sense of an imposing presence which found in every area of the society. The image establishes the perception of an eye that sees all. The idea that this unnamed individual is always watching from the shadows establishes the social order of the society whose members have learned
better than to utter anything that might be construed as negatively related to Big Brother and The Party, which is the ruling upper class. Orwell’s first reference to “Big Brother” is found the third paragraph of the first chapter of 1984. He writes, " “The flat was seven flights up, and Winston, who was thirty nine and had a varicose ulcer above his right ankle, went slowly, resting several times on the way.